I work with artists who seek to amplify the impact of their work.
Art has always been about social impact. Artists and producers enter this field because they love telling stories that move people from action to inaction. These stories furnish our cultural background-- they are the arena in which politics takes place.
Newer to art is the idea of bringing intentionality to impact by using modern techniques from campaigning, activism and social impact. These techniques include creative distribution methods, partnering with NGOs for systemic change, co-creation principles, and using data and insight to inform better practice. Consider The Act of Killing, which used an innovative distribution model to evade government censorship of its message, or Big hART which co-creates theatre using asset-based community development.
The addition of impact to art does not need to be an additional expense line on already thin production budgets. Instead, adding impact and intentionality to art can invite new audiences and new funders to the production.
